Nike Opens a Store in Tokyo That’s Dedicated to the City’s Running Community
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View ArticleNike’s Record-Breaking Marathon Sneaker Will Return With a New Colorway in April
The latest iteration of Nike’s record-breaking marathon franchise helped ring in the new year, and unsurprisingly, the Alphafly 3 sold out immediately. Those still looking to get their hands on the...
View ArticleBirkenstock Wants to Target Runners and Position Its Footbed as a ‘Recovery’...
Birkenstock may be a fashion sandal brand, but the company is trying to win over a new subset of consumers as well: runners. The German sandal company on Thursday laid out a plan to position its...
View ArticleBrooks Announces Shoe Deal With Former Nike Runner Kara Goucher
Brooks on Monday announced a new footwear deal with Kara Goucher, the two-time Olympian and three-time NCAA Champion runner. The deal includes a footwear sponsorship as well as speaking engagement and...
View ArticleAfter Hoka Hires Former Nike Running Exec, Here’s How the Battle of the...
The appointment of Hoka’s new leader is another winning move for Deckers’ fast-growing running brand — as well as another potential setback in Nike’s efforts to ramp up its own running business....
View ArticleBrooks Global Sales Were Up 5% to $1.2 Billion in 2023
Brooks Running reported another record year for sales in 2023. The running brand ended the year with global revenues of $1.2 billion, up 5 percent from 2022 along with more than 20 million units sold,...
View ArticleExclusive: On Taps Kenyan Running Brand Founder as New Head of Africa
On has tapped Navalayo Osembo as its new head of Africa as the running shoe and apparel brand looks to expand its presence across the continent. Osembo joins the Swiss running company after recently...
View ArticleHow Latin-Owned Startup Holo Footwear Is Evolving After Making Inroads in...
Holo Footwear arrived in 2020 with the launch of the Maverick, an eco-friendly shoe with outdoor sensibilities made for all day wear. The look, which debuted at Nordstrom, was well received —...
View ArticleInside Reebok’s Strategy to Become a Major Player in Performance Running Shoes
The performance running shoe category is hot, and Reebok is the latest brand looking to capture a piece of the market. “Running is a massive category, and we have heritage in this space, so we’re not...
View ArticleCan Running Brands Like Hoka and On Help Foot Locker Get Back on Track as It...
Despite its successful diversification beyond Nike and into brands like Hoka and On, Foot Locker hasn’t yet fully experienced the powerful byproducts of a booming running market, which has lifted...
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